8 – Heimildir

Revision for “8 – Heimildir” created on 11. desember, 2012 @ 02:03:19

Titill
8 - Heimildir
Efni
<h1 id="toc0">Heimildaskrá</h1> <span style="color: #000000">Andreasen, A. R. og Kotler, P. (2008). Strategic Marketing for Nonprofit Organizations. (7. útg.). New Jersey: Pearson Education.</span> <span style="color: #000000">Auður Hermannsdóttir. (2010). Fyrirlestur í Háskóla Íslands í október 2010.</span> <span style="color: #000000">Biswas, N. og Srivastava V.B. (2010). Marketing of Professional Educational Services. Sótt 29. nóvember af heimasíðunni:</span> <a href="http://www.sherwoodindia.in/PDF%20ManagementToday%202010/MARKETING%20OF%20PROFESSIONAL%20EDUCATIONAL%20SERVICES.pdf">http://www.sherwoodindia.in/PDF%20ManagementToday%202010/MARKETING%20OF%20PROFESSIONAL%20EDUCATIONAL%20SERVICES.pdf</a> <span style="color: #000000">Bogi Þór Siguroddsson. (2000). Sigur í samkeppni. Reykjavík: Bókaklúbbur atvinnulífsins, Heimsljós.</span> <span style="color: #000000">Bogi Þór Siguroddsson. (2005). Sigur í samkeppni (2. útgáfa). Reykjavík: Mál og menning.</span> <span style="color: #000000">Cram, T. (1994).</span> The Power of Relationship Marketing (Höskuldur Frímannssson þýddi) Reykjavík: Framtíðarsýn ehf 1995 Dale Carnegie sótt 8. nóvember af <a href="http://www.dalecarnegie.is/corporate_solutions.jsp">http://www.dalecarnegie.is/corporate_solutions.jsp</a> <span style="color: #000000">Davenport, T. (2006). Marketing training programs. Alexandria, VA.</span> <span style="color: #000000">Epstein, K. (2006). Marketing made easy. Wisconsin: Entrepeneur Press.</span> <span style="color: #000000">Friðrik Larsen, Halldór Örn Engilbertsson og Valdimar Sigurðsson (2008). Sótt 16. nóvember af:</span> <a href="http://www.ru.is/haskolinn/frettir/hr-ingar/nr/12378">http://www.ru.is/haskolinn/frettir/hr-ingar/nr/12378</a> <span style="color: #000000">Gibbs, Paul og Knapp, Michael. (2002). Marketing Higher and Further Education: An Educator’s Guide to Promoting Courses, Departments and Institutions. London: Kogan Page.</span> <span style="color: #000000">Háskóli Íslands:sótt 8. nóvember af</span> <a href="http://www.hi.is/skolinn/veldu_hi">http://www.hi.is/skolinn/veldu_hi</a> <span style="color: #000000">Háskólinn í Reykjavík sótt 12. nóvember af</span> <a href="http://www.hr.is/namid/ertu-ad-spa-i-hr">http://www.hr.is/namid/ertu-ad-spa-i-hr</a>. <span style="color: #000000">Hróbjartur Árnason. (2005). Hvað er svona merkilegt við það.. að vera fullorðinn? Sótt í október 2010 af:</span>  <a href="http://www.frae.is/files/%7B82f2a9f8-3cab-4e47-8dec-83adcf060546%7D_hvad%20er%20svona-ha.pdf">http://www.frae.is/files/%7B82f2a9f8-3cab-4e47-8dec-83adcf060546%7D_hvad%20er%20svona-ha.pdf</a> <span style="color: #000000">Karl Friðriksson &amp; Kristinsson, Sævar. (2003). Markviss sókn til árangurs.  Impra nýsköpunarmiðstöð – Iðntæknistofnun. (B. Hallgrímsdóttir, Ritstj.)  Sótt 5.10. 2010 á slóð:</span> <a href="http://www.nmi.is/files/%7B84DC79BA-D0DF-408B-8879-%205B36289080A5%7D_%20impra_markadsaaetlanir.pdf">http://www.nmi.is/files/%7B84DC79BA-D0DF-408B-8879- 5B36289080A5%7D_ impra_markadsaaetlanir.pdf</a> <span style="color: #000000">Kotler, P. &amp; Fox, K. (1995). Strategic Marketing For Educational Institutions (2. útg.). New Jersey; Upper Saddle River: Pretice-Hall, Inc.</span> <span style="color: #000000">Kotler, P., Amstrong, G., Saunders, J.,Wong, E. (2001). Principles of Marketing: European Edition (2. útgáfa ). New Jersey: Prentice Hall.</span> <span style="color: #000000">Kotler, P. og Andreasen, A. (2008). Straegic Marketing for Nonprofit Organizations (7. útgáfa). Upper Saddle River, New Jersey. Pearson Education, Inc.</span> <span style="color: #000000">Klerk, S. De. og Kroon, J. (2008). Business networking relationships for business success Rafræn útgáfa. South African Journal of Business Management, 39 (2), 25 – 35.</span> <span style="color: #000000">Knowles, M. S., Holton, E. F. og Swanson, R. A. (2005). The adult learner: the definitive classic in adult education and human resource development (6. útgáfa). Amsterdam: Elsevier.</span> <span style="color: #000000">Meyer, Tiffany A. (2007). Writing A Reslults Driven Marketing Plan: The Nonprofit’s Guide to Making Every Dollar Count. Numa Marketing.</span> <span style="color: #000000">McLeish, Barry J. (1995). Successful Marketing Strategies for Nonprofit Organization. United States of America:John Wiley &amp; Sons, Inc.</span> <span style="color: #000000">Netráðgjöf.</span> <span style="color: #000000">Markaðssetning á Facebook – 15 góð ráð</span>.<span style="color: #000000"> Sótt á vefinn:</span> <a href="http://www.netradgjof.is/2011/08/markadssetning-a-facebook/">http://www.netradgjof.is/2011/08/markadssetning-a-facebook/</a> <span style="color: #000000">Oberstein, S. og Alleman, J. (2003). Beyond Free Coffee &amp; Donuts: Marketing Training and Development. United States of America: Alexandria, ASTD.</span> <span style="color: #000000">Simerly, R.G.. (1989). Handbook of Marketing for Continuing Education. San Fransisco: Jossey-Bass.</span> <span style="color: #000000">Simerley, R. (1989). The Strategic Role of Marketing for Organizational Success Handbook of Marketing for Continuing Education (pp. 3-17). San Fransisco: Jossey-Bass.</span> <span style="color: #000000">Smith, A. (1776/1937). An Inquiry into the Nature and Causes of the Wealth of Nations. New York: Random House.</span> <span style="color: #000000">Útflutningsráð. (1995).</span> <span style="color: #000000">Markaðsrannsóknir</span>. <span style="color: #000000">Sótt af vef:</span> <a href="http://www.islandsstofa.is/files/markadsrannsoknir.pdf">http://www.islandsstofa.is/files/markadsrannsoknir.pdf</a> <span style="color: #000000">Útflutningsráð (1996). Gerð markaðsáætlana. Sótt á vef 10. nóvember 2010, á slóð:</span> <a href="http://www.islandsstofa.is/resources/files/icetrade.is/pdf/hollrad/gerd_%20markadsaatlana.pdf">http://www.islandsstofa.is/resources/files/icetrade.is/pdf/hollrad/gerd_ markadsaatlana.pdf</a> <span style="color: #000000">Webster, F. E. (1992). The Changing Role of Marketing in the Corporation. Journal of Marketing, 56, 1‐17.</span> <span style="color: #000000">Þórhallur Örn Guðlaugsson (2004) Markaðsáherslur og markaðshneigð. Tímarit um viðskipti og efnahagsmál. Sótt 13. nóvember af:</span>  <a href="http://www.efnahagsmal.is/?p=268">http://www.efnahagsmal.is/?p=268</a> Þekkingarmiðlun. 2010. Sótt 9. nóv. af: <a href="http://www.thekkingarmidlun.is/">http://www.thekkingarmidlun.is/</a> &nbsp; <ul> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/1-markadsfaersla-fraedslu/">1 – Markaðsfærsla fræðslu</a></li> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/2-markadsaaetlun/">2 – Markaðsáætlun</a></li> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/3-markhopar-thatttakendamidun/">3 – Markhópar – þátttakendamiðun</a></li> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/4-oflun-markadsupplysinga/">4 – Öflun markaðsupplýsinga</a></li> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/5-samval-solurada/">5 – Samval söluráða</a></li> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/6-samskiptaleidir/">6 – Samskiptaleiðir</a></li> <li><a href="https://markadssetning.namfullordinna.is/wiki/handbok/7-mat-a-arangri/">7 – Mat á árangri</a></li> <li><strong>8 – Heimildir</strong></li> </ul>
Útdráttur


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11. desember, 2012 @ 02:03:19 Bjarndís Fjóla Jónsdóttir
11. desember, 2012 @ 02:03:12 [Sjálfvistað] Bjarndís Fjóla Jónsdóttir
11. desember, 2012 @ 01:48:08 Bjarndís Fjóla Jónsdóttir
9. desember, 2012 @ 16:52:13 Bjarndís Fjóla Jónsdóttir
21. nóvember, 2012 @ 09:08:37 Aslaug Bara Loftsdottir
12. nóvember, 2012 @ 11:41:21 Vefstjori
12. nóvember, 2012 @ 11:30:16 Hróbjartur Árnason
12. nóvember, 2012 @ 11:28:37 Hróbjartur Árnason
8. nóvember, 2012 @ 15:02:24 Hróbjartur Árnason
8. nóvember, 2012 @ 14:38:36 Björn Vilhjálmsson
8. nóvember, 2012 @ 14:38:31 Björn Vilhjálmsson
8. nóvember, 2012 @ 14:37:51 Björn Vilhjálmsson